Author
The author is a Trainee Correspondent with BW Businessworld
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The ‘creator economy’ brings about a significant revolution in the creation, distribution and monetisation of online content, leveraging technological advancements and shifting consumer behaviours
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The event was attended by Exhicon Group's partners, employees, board members, and supporters
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AI is not merely a trend but an essential tool for business, says the IBM India & South Asia MD
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Bigbaskets has set a target of reaching Rs 100 crore in online sales by 2026 through the introduction of Precia
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BW Businessworld speaks with R K Swamy's management regarding the company's choice to become a publicly traded entity
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Over the years, the marketing industry has experienced substantial transformations, presenting both benefits and drawbacks. Let us delve into the dual aspects of this sector and analyse the costs linked to this impactful domain
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Gen Alpha possesses enough intelligence to make well-informed purchasing decisions and is gradually establishing itself as a dominant force in the realm of marketing
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Industry experts take centerstage to extensively discuss the application of AI within the marketing domain
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Presently, the electronic player offers an extensive selection of products, including wires, cables, switches, accessories, switchgear and lighting systems
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D2C model helps businesses reach their loyal customer base directly at their doorstep. It further cuts down on the role of all the middlemen, which eventually makes the experience more seamless for the end-consumers
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