Disney Star Appoints Ajit Varghese As Head Of Network Advertising Sales
Ajit Varghese has been appointed as the new Head of Network Advertising Sales by Disney Star, the company said today.
In this position, he will be in charge of directing growth through innovative sales and channel strategies, forming alliances, and business development while also overseeing the entire advertising revenues of Disney Star's television and digital companies.
He has worked in the advertising and marketing sector for more than 27 years, during which time he has held the CEO positions of both local and international advertising and marketing companies.
“The advertising market in India has already crossed Rs 100,000 crore and is expected to be among the fastest growing in the world this year. This, combined with Disney Star’s status as the Country’s leading Media & Entertainment Company, allows for tremendous opportunities by which we can create ground-breaking solutions to drive growth for our clients. I keenly look forward to being a part of a great company, best-in-class content and a superb team,” said Ajit Varghese.
He will also set the sales organisation's strategic direction and long-term goal. He will answer to K Madhavan, Disney Star's president and country manager.
Varghese formerly served as Chief Commercial Officer at ShareChat and Moj, where he was in charge of marketing initiatives, content partnerships, and driving monetisation.
He spent three years as the CEO for Asia Pacific at Maxus (WPP), a WPP group media agency, before joining ShareChat. He was responsible for managing company operations and fostering growth across 50+ markets from his London-based office. He also collaborated with Madison World, Kantar IMRB, and Initiative Universal Media, among other businesses.
“Ajit is a highly respected and well regarded professional within the advertising and marketing fraternity. I am confident that under his leadership, we will be able to unlock significant value and create more opportunities to further grow our market leadership,” said K Madhavan.
He has led significant business transformations for customers in his past jobs and created a variety of businesses in the media, creative, digital, analytics, content, sports, and performance sectors.
