Dish TV Rolls Out Campaigns For DishTV & D2H Subscribers

Dish TV India launches an initiative titled 'Gift A Connection' for DishTV and 'Donate 2 Help' for D2H. Through these campaigns, the company aims to motivate its subscribers to donate/gift their spare set-top boxes to less privileged people, thereby, helping them fulfill the educational needs of their children by keeping themselves updated and informed by watching educational and infotainment channels on both DishTV and D2H platforms.

DishTV and D2H with this initiative urge all their subscribers to lend a helping hand to the less privileged students and weaker sections of society who have faced difficulty due to the ongoing pandemic. Additionally, as a part of this initiative, DishTV and D2H have taken the responsibility of bringing the STBs into function by contributing free of cost installation and FTA & educational content for one month. The brands believe that with such combined effort of them and existing customers collectively, these campaigns will lead to the fulfillment of the needs of the weaker section of the society and will create a happier community. These campaigns will be leveraged on digital, social media, and on-TV platforms to spread the message far and wide.

“Ever since the COVID-19 pandemic broke out, the entire world, especially the underprivileged sections of our society have been struggling with various issues. We believe, in each one of us, there is a spirit of generosity. It is not only the grand gestures that count but it's also the small ones that make a big difference. Keeping this in mind, we came up with the idea of helping the community by encouraging them to give away the unused and extra set-top boxes lying around in people's homes. With our #GiftAConnection and #Donate2Help campaigns, we have urged our customers to help the children from less privileged sections of our society who are in need of home education since the schools have been shut,” says the Executive Director & Group CEO of Dish TV India, Anil Dua commenting on the initiative.