Dettol Celebrates The Big Dreams Of India With New Campaign

Dettol celebrates the India success story with three films that capture the growing Indian ambition, with the promise of continuing to provide protection to consumers and support their growing dreams. The campaign also marks the introduction of the larger soap bar, which underscores the brand’s commitment to promoting hygiene amongst everyone, allowing Indian dreams to keep growing. 

A Dettol spokesperson says, “For decades, Dettol has been championing the cause of protecting consumers from disease-causing germs across India. We constantly strive to address evolving consumer needs and provide efficient solutions that are backed by science, aligning with Reckitt’s mission to ensure health and hygiene as a fundamental right. With the new campaign and a larger 100g Dettol Bar Soap (multi-pack), we aim to reach a wider consumer base, encouraging them to pursue their dreams without the hindrance of illness-causing germs by making germ protection more accessible. We remain committed to enabling consumers to place hygiene and cleanliness at the forefront for a brighter tomorrow.”

Conceptualised by McCann Worldgroup, the films celebrate the big dreams of every Indian as they aspire to become an astronaut, an engineer or a cricketer among others and promise to support their dreams with the germ protection provided by the new bigger soap bar. This campaign reiterates Dettol’s mission to make good hygiene accessible to all by providing protection against 99.99 per cent illness causing germs, so they can dream big without the fear of germs.

Commenting on the campaign, Prasoon Joshi, chairman McCann Worldgroup, Asia Pacific, CEO and CCO McCann Worldgroup, India comments, “In crafting the campaign for Dettol, the team has delved deep into the heart of India's progress story, where aspirations soar higher than ever. By weaving narratives of astronauts, cricketers, and engineers, the campaign illustrates how big dreams hinge on the fundamental need for protection. This campaign champions Dettol’s commitment to nurturing a healthier, dream-enabling nation.”