Decode Metaverse At BW Marketing Whitebook Summit 2022

BW Online Bureau Aug 01, 2022

The largest affair for marketers in the year, BW Marketing Whitebook (MWB) Summit 2022, is tabling the most famous buzzword of the last year – metaverse. What does this mean for businesses as they look for newer ways to efficiently engage consumers and for marketers in their everyday decision-making?

All set to return in its physical avatar. the 17th edition of the BW MWB Summit will be hosted at the Leela Ambience Hotel in Gurugram on August 10 and at the Four Seasons in Mumbai on August 19. The theme ‘Leadership in the Metaverse’ will take the center stage. Corporate honchos including business leaders such as Hindustan Unilever’s Sanjiv Mehta, Volvo Car India’s Jyoti Malhotra and Bajaj Capital’s Sanjiv Bajaj to young entrepreneurs like boAt’s Aman Gupta and Droom’s Sandeep Aggarwal to large spending marketers from across sectors will delve deeper on what must be understood about the new reality.

It is evident how metaverse has redefined the overall digital experience in the past few months. With most brands joining the bandwagon, it is a testament to its burgeoning popularity and acceptance. Making headway into the digital economy, businesses and brands are espousing the co-operative, co-optive, coordinative and collaborative capabilities of this new avenue.

BW MWB Summit 2022 will carve an impactful segue into the emerging trends in the metaverse, how brands are working in it, how businesses are being impacted, how it has become central to growth and much more.

The various sessions in Delhi will see speakers deliberating on whether metaverse today is an absolute necessity for brands and if it will dominate the next decade of digital.

In Mumbai, on the other hand, the focus will be on how the metaverse is redefining the overall digital ecosystem and how Indian brands making it big in this space.

The marketing leaders will expound on the future of digital changes and how should businesses regroup to grow in the metaverse.

This edition of the BW MWB Summit will also feature an impressive speaker lineup of 50+ marketing mavericks under one roof.

About the BW Marketing Whitebook:

The BW Businessworld Marketing Whitebook is an amalgamation of the various sectoral data and facts that are aimed at understanding the consumer trends that are shaping these industries, and marketers can use this information in formulating the strategy for the upcoming year.