Criteo Launches Video Advertising Solution In India

Criteo announced the launch of a video advertising solution in India, on Thursday. It will help achieve measurable outcomes through superior capabilities with unique audiences, robust access and scale with 600+ premium online video publishers, full-funnel management, and full-service support.

The data reveals that opportunities for video ads are blooming in India, with video viewing forecasted to reach 512 million viewers by 2025.

Criteo’s recent Shopper Story report also revealed that many Indian consumers own and actively use at least two internet-enabled devices every week, including cable/satellite TV subscriptions (40 per cent), OTT media (39 per cent) and connected TV devices (30 per cent). The rise of the internet of things (IoT) provides more touchpoints to connect and engage with users, shifting them to take a hybrid path to purchase.

Criteo’s video advertising solution inspires brand awareness and purchases with relevant and engaging video ad formats including OTT (Over-the-Top), powered by Criteo Shopper Graph, one of the largest audiences reach on the open Internet, and Criteo’s core technology, the Criteo AI Engine. 

At the launch of the new Criteo Video advertising solution, Taranjeet Singh, Managing Director, SEA and India, Criteo, said, "We are very pleased to introduce the video advertising solution in India, which further solidifies Criteo’s presence as a commerce media company."

He added, "Video has been considered as an awareness solution in the past. However, Criteo offers combined video advertising with performance capabilities, covering multiple touchpoints and leveraging audience-first ad solutions like in-stream and out-stream video, mobile apps, web traffic, consideration, and retargeting. We look forward to further expanding and enriching our video capabilities in the future."

It has also partnered with Criteo to drive awareness for their new product through highly popular and wide-reaching Indian video streaming platforms such as MX Player, Zee5, Voot, and SonyLiv, reaching two million new high-intent online cosmetic shoppers in India. The campaign successfully delivered nearly seven million impressions to over two million high-end and high-intent cosmetic shoppers, with an engaging 81 per cent view-through rate (VTR). 

Nirali Ghatalia, Paid & Owned Media Manager, India, Clinique said, "Given the promising results from this OTT campaign, we are excited to expand our partnership with Criteo and leverage their data-driven, commerce media solutions, including OTT, web traffic, and retargeting advertising campaigns, to help us maximise results across the full-funnel."

Priyanka Shah, Head Planning & Buying, at Isobar, the Dentsu-owned digital media agency which led the Clinique campaign, added, "Our decision to work with Criteo on this Clinique campaign was an easy one. What stood out for us was Criteo’s shopper graph data, which enabled us to help Clinique effectively reach shoppers with both the power to purchase and the intent to buy their beauty products. Criteo's access to top OTT inventory in India also helped us to easily scale and manage the campaign more efficiently from one dashboard."

Marketers will now be able to reach customers with a video ad regardless of their video habits with access to leading publishers across all devices, channels, and formats. Combining Criteo’s commerce data and audience-first solutions in India will enable marketers to leverage video advertising to drive