Confirmkt Ropes In Rana Daggubati For #TrainTicketTiger Campaign

Telugu actor Rana Daggubatti has been chosen as the new face of Confirmtkt, an ixigo group app, for their brand campaign, #TrainTicketTiger.

Confirmtkt and the many functions the app offers are being promoted through the promotion. The advertising campaign will be spread over digital, radio, and television media.

In the TVCs, Daggubati promotes Confirmtkt as the "Train Ticket Tiger" in a brand-new, thrilling persona. In one of the videos, passengers are seen finding it difficult to purchase direct train tickets because the trains are fully booked months in advance.

The Confirmtkt app, which offers "Alternate Options," is then introduced by Daggubatti in a dramatic entrance. This function enables the user to break their route and alter their boarding or dropping point in order to reach their chosen destination.

Dinesh Kumar Kotha, co-founder and chief executive office and Sripad Vaidya, co-founder and chief operating officer, Confirmtkt says, "We are delighted to announce our association with the dynamic superstar Rana Daggubatti for our brand campaign. Our aim with this campaign is to generate mass awareness around the unique features we offer to train travelers to make their journey as seamless as possible. Train seat waitlist is at an all-time high for popular routes given the holiday season and the upcoming festive season of Makar Sakranti. Our ‘Alternate Options’ feature is a perfect solution for travelers to increase their chances of getting confirmed train tickets even in peak demand. Currently close to 20 million travellers are using our services on a monthly basis and we are confident that Rana’s pan-India fan following will help us build our brand presence across the country."

The firm chose to work with Rana Daggubatti since the actor has widespread popularity in India and is well-known in the south of the country.