COLORS & Rajasthan Royals Team Up To Launch ‘Cricket Ka Ticket’

Rajasthan Royals and COLORS announced the launch of their brand-new cricket reality show, ‘Cricket Ka Ticket’, along with registration partner CricHeroes. Famed television cricket presenter Mandira Bedi will be the show's host for the upcoming season of 'Cricket Ka Ticket', a show curated to unearth the best cricketing talent from across the nation.

'Cricket Ka Ticket' will serve as an opportunity to reignite the dreams of millions of Indians to build a career in cricket and make it to the biggest stage. 

Mahesh Shetty, Head - Network Sales, Viacom18, commenting on the partnership, said, “Creating unique content while leveraging brand associations is the key to impactful consumer engagement. With this collaboration we are providing a never seen before experience to viewers who can now be a part of the cricket phenomenon themselves. This series will have Cricket and entertainment as a package together, showcasing the best of both worlds.”

Manoj Badale, Lead Owner, Rajasthan Royals, expressed his excitement on the partnership, saying, “Our association with unearthing young talent goes back to 2006 with our show Cricket Star. We are delighted to be rejuvenating this unique concept to allow the best cricketing talent from across the country the chance to make their dreams come true. We have always stood for identifying talent and championing dreams, since the inception of our franchise in 2008, and our hope is to reignite the dreams of millions of Indians to follow their passion and give a shot at winning this ‘Cricket Ka Ticket’.”

Mandira Bedi is visibly excited about the collaboration. She said: “I am so excited to be associated with this unique and one-of-a-kind show 'Cricket Ka Ticket', which provides a platform to both young male & female talent to showcase their skills and preparing them to become fine athletes. The equal representation opportunity to female athletes is highly inspiring and the need of the hour.  It is a show which aims to reignite millions of dreams of Indians who maybe thought they would never get a chance. But here we are, with this exceptional format, that I'm looking forward to being a part of, and entertaining the cricket crazy viewers.”