Cashfree Payments Launches 'Out Of The World' Campaign
Cashfree Payments has launched its brand campaign, “Out of the World.”
The campaign highlights the role and importance of a trusted and scalable payments partner in the growth journey of startups.
Three TV commercials are part of the "Out of the World" campaign, which emphasises the necessity for a "out-of-the-world payments solution" to realise the full potential of "Out of the World" company concepts. This is shown in the TVCs, which emphasise the three standout qualities of trust, security, and growth.
Vaibhav Mehrotra, Senior Director – Marketing, Cashfree Payments says, “India is the third largest ecosystem for startups. At Cashfree Payments, we celebrate bold and innovative businesses and the entrepreneurial spirit of founders pushing the boundaries of traditional ways of doing business. Our solutions are designed to solve the payment problems of startups and help them grow and achieve scale. Through ‘Out of the World’, we want to highlight the three key pillars that are a must for startups when selecting a partner for business payments – trust, security and growth.”
Out of the World, a 360-degree campaign, leverages numerous touch points including TVCs, social media, webinars, events and more. As the payments partner of Shark Tank India, Cashfree Payments equips startups and companies with extremely effective payment capabilities, enabling them to scale up successfully. The previous campaign for Cashfree Payments, "Yeh Mera Idea Tha," which emphasised the strength of a business idea, is being continued with "Out of the World."
Anoop Dixit, Founding Partner & CEO, Cog Culture, shares, “Our association with Cashfree Payments is an enduring partnership. We felt that this company, which is disrupting the payment solutions space, deserves disruptive communication. With this campaign, we intend to create something exciting and memorable for the brand that resonates with the startup ecosystem.”
The campaign designed by advertising agency Cog Culture, features actors Naveen Kasturia, Badri Chavan and Onima Kashyap in the TVCs.
