BYJU'S Launches Campaign With Global Brand Ambassador Of EFA

Lionel Messi has posted 'Namaste India' on his Instagram to the delight of his millions of followers. The post carries a series of pictures showing Messi wearing BYJU'S jersey to promote the cause of equitable and accessible education through BYJU'S Education For All (EFA) foundation.

BYJU'S has roped in Messi as the global brand ambassador of EFA, its social initiative, a month before the World Cup began in November. 

Messi is known to promote the cause of equal education and also serves as a global brand ambassador of UNICEF.

“Children are our future,” Messi writes, adding that no matter where they live, every child deserves an equal opportunity to learn and grow. His post garnered nearly 10 million, or 1 crore, likes in the first ten hours, making it one of his most popular endorsement posts.

“We are honoured to have Lionel Messi join us in our mission to provide accessible education for all children, regardless of their background or location,” says Divya Gokulnath, co-founder of BYJU'S. “Messi's passionate advocacy for education and children aligns perfectly with our own values at BYJU'S, and we look forward to working with him to expand the reach and impact of our Education for All initiative.”

 “With Messi’s famed assist, we are now set to double the reach and impact of EFA in the next two years,” she adds.