The festive spirit of Eid is all around, enveloping everyone with warmth and joy. It is that time of the year that exudes faith, unity and gratitude, making the devotees reflect on the month that passed and hoping that the deeds earned the pleasure of the Lord.
As inclusive as India is, Eid gives an added opportunity to brands to capitalise on effervescent feelings and come up with resonating campaigns. The brand messages typically call for togetherness, shared feelings and celebration, all brimming with merriment. Brands look to connect with consumers beyond transactions and foster longstanding relations, exhibiting the true spirit of India.
Here are some of the Ramadan and Eid campaigns this year that caught our eye:
7up
Ensure
Coca Cola
Domino's
Ikea
Laxmi Food Brands
Tata Motors
Qatar Airways