BoAt Takes A Dig At Apple; Targets Sports Enthusiasts & Tech-savvy Individuals
To celebrate the spirit of cricket, boAt has partnered with Moonshot for the 'Don't be a Fanboy, be a boAthead' campaign. With this, boAt throws a playful punch at the dominance of a certain, well-polished tech giant in the audio wearables market, all while showcasing the unique strengths of its products.
The campaign revolves around three hilarious advertisements featuring a family of devoted 'Fanboys' interacting with a distinct member who proudly identifies as a 'boAthead'. With witty banter and subtle jabs at the family’s preferred old i-brand features and products, the ads effectively highlight the qualities of boAt's offerings.
These advertisements target a diverse audience of sports enthusiasts and tech-savvy individuals, capitalising on the immense popularity and viewership of the tournament. Print advertisements and an out-of-home (OOH) campaign will further amplify the message, ensuring maximum reach and brand awareness across various channels.
"The 'Don't be a Fanboy, be a boAthead' captures the essence of boAt: fun, innovation, and delivering exceptional audio experiences," says Aman Gupta, co-founder and CMO of boAt.
These ads are just one element of boAt's broader 'Be a boAthead' campaign for the IPL. This initiative invites consumers to join the boAthead community and enjoy a multitude of rewards and prizes through various games and activations planned by the brand. Further solidifying its presence and commitment in the sports and entertainment arenas.
