Bira 91's Celebrates Association With Delhi Capitals

Indian home-grown beer brand, Bira91 has collaborated with Supari Studios for its latest campaign as “Official Cheer Partner of the Delhi Capitals”. As part of the campaign, Supari Studios created a film for Bira 91 and executed a peppy chorus amplifying the Delhi Capitals anthem. The film highlights the relatable aspects of the country's capital & team Delhi Capitals through culture, music, arts, and the love for cricket and beer. 

Talking about the project Joel Nigli, Director of Supari Studios said “Delhi Capitals have had a rocky season this IPL 2022. But when you’re a true fan, you stick by your team through the ups and downs. With the heartwarming emotion of the ‘O Dilli Re’ anthem, and the undying spirit of the DC fans, we tried creating a piece that would depict the strong connection between Bira 91, cricket and Delhi. This campaign is meant to bring out the spirit de corps between the lovers of the city, lovers of Bira 91 and die hard fans of DC.” 

Talking about the film, Vishal Gaba, Associate Director, Marketing, Bira 91 said “Cricket and beer are an integral part of Delhi’s spirit and as a brand that is born and based in the heart of the city, Bira 91 holds a strong emotional connect with the home team, Delhi Capitals. We are delighted that Supari Studios was able to bring this connection alive through a vibrant film that is a tribute to the home team and to the city of Delhi.”