Bel Group Onboards Arjoon Bose As Chief Marketing & Digital Officer

Arjoon Bose has been onboarded as Chief Marketing and Digital Officer for Bel Group, within the growth leadership team led by Beatrice de Noray, Group Chief Growth Officer. Bose will be on-site from Paris for this role.

In his new role, Bose will be responsible for developing and implementing global marketing and digital strategies across Bel’s entire portfolio. His mandate is to drive growth through meaningful brand building with consumer-centricity at its core, as stated by the company. He will also prioritise the development of ecommerce as a key strategic area for the Group.

Noray said, “I am delighted that Arjoon Bose joins our Global Growth team, where he will play a key leadership role to elevate our brands’ consumer engagement around the world. His expertise and experience will play a pivotal role for our brands, for which he will drive our international agenda to deploy innovative marketing and digital strategies, contributing to our ambitious responsible growth model.”

Bose’s appointment to the Global Growth team highlights De Noray’s choice of an expert with twenty years of international experience at L’Oréal and General Mills, where he held various global marketing and brand-building roles. As Bel’s Chief Marketing and Digital Officer, Bose will lead the Integrated Marketing and Communications, Strategic Insights, E-commerce, Partnerships & Licensing, and Brand Design teams at the global level. 

Bose said, “I am honoured to join to join Bel, a true mission-driven company in their journey to food transition leadership and would like to thank Béatrice de Noray for her trust. I am excited to embark on this transformative journey of consumer centricity with our talented global teams committed with a vision to bringing our brands more purposefully into culture, supercharging creativity and connected commerce while always being at the service of our communities.”

His mission is to elevate Bel’s global brand equities across its portfolio, which includes Babybel, La Vache Qui rit (The Laughing Cow), Kiri, Boursin, GoGo squeeZ and Nurishh. Additionally, he will oversee the marketing centre of excellence as part of Bel’s long-term strategy to become a leader in healthy snacking.