ASCI Likely To Appoint Partha Sinha As New Chairman

The Advertising Standards Council of India (ASCI) is expected to elect Partha Sinha as its new Chairman on 4 September, succeeding Saugata Gupta.

Gupta served as Chairman of the ASCI Board of Governors for the 2023-2024 term and is also the Managing Director and CEO of Marico.

Sinha, who was recently appointed as the President and Chief Brand Officer of Bennett, Coleman & Co (BCCL) on July 12 is set to take over the role.

Sinha brings a wealth of experience from his previous roles at organisations including Ogilvy, Publicis, BBH, McCann and Citibank. He is also an alumnus of IIT Kharagpur and IIM Ahmedabad.

ASCI, as an independent and voluntary self-regulatory body, is committed to ensuring that advertisements in India are fair, honest and compliant with the ASCI Code.