Ambassador Alert: Asian Granito India, Castrol, Eveready

Ranbir Kapoor named brand ambassador of Asian Granito India

Tile brand Asian Granito India (AGL) has signed Bollywood actor Ranbir Kapoor as its brand ambassador.

"Recognised for his charm, versatility and youthfulness, Ranbir Kapoor perfectly embodies the spirit of Asian Granito - innovative, dynamic, and constantly evolving. The partnership with Ranbir Kapoor reaffirms the brand's commitment to excellence and innovation, promising an exciting future ahead," says the brand.

Commenting on the collaboration, Kamlesh Patel, chairman and managing director of Asian Granito India adds, "We are delighted to welcome Ranbir Kapoor to the Asian Granito family. His charisma and appeal resonate deeply with our brand values, and we are excited to embark on this journey together. With Ranbir as our brand ambassador, we are confident of reaching new heights and creating memorable experiences for our customers." 

In the coming months, Asian Granito India will roll out a brand campaign and TV commercial featuring Ranbir Kapoor. The campaign will not only highlight the brand's products but also showcase its dedication to creating living spaces that reflect individuality and modern sensibilities. 

Expressing his excitement, Ranbir Kapoor mentions, "I am honoured to associate with a young and dynamic brand like AGL, which brings together elegance, innovation, and luxury in the surfaces and bathware category. I see AGL as a force to reckon with in coming years." 

Shah Rukh Khan to represent Castrol and bp

Castrol, a subsidiary of the bp Group, has named Shah Rukh Khan as its brand ambassador. This association marks a significant step in Castrol's commitment to delivering high-performance lubricants. 

Over the next two years, Shah Rukh Khan will feature in digital, print and TV campaigns for bp and Castrol, showcasing their wide range of products.  

Sashi Mukundan, president of bp India and senior vice president of the bp group comments, “The association with Shah Rukh Khan reflects our dedication to innovation and excellence in the automotive industry. This move embodies our shared values of performance, reliability, and sustainability. We are proud to be a part of this endeavor, as we shape the future of mobility together.”  

Sandeep Sangwan, managing director of Castrol India shares, “This association signifies Castrol's dedication to innovation and excellence, mirroring the actor’s illustrious career. With Shahrukh Khan onboard, our commitment to enhancing vehicle performance is embellished for generations to come.”  

Shah Rukh Khan, known for his versatile career spanning three decades, embodies Castrol’s spirit of continuous evolution. His passion for automobiles further strengthens the synergy with Castrol.  

Expressing his excitement, Khan remarks, “I am thrilled to associate with Castrol, a brand I’ve long admired for its commitment to performance. As a fellow automobile enthusiast, I believe Castrol’s dedication perfectly aligns with my pursuit of excellence. Together, we aspire to inspire and empower drivers to revel in the joy and liberation of the open road, safely. I am eager to embark on this journey together.” 

Neeraj Chopra powers up Eveready collab with Ultima endorsement

Eveready Industries India (EIIL) has collaborated with Neeraj Chopra as its new brand ambassador.

"This collaboration marks a significant milestone for Eveready as it seeks to strengthen its commitment towards excellence and innovation via the launch of the new Ultima Alkaline battery series. The brand aims to enhance its connection with the youth by offering long-lasting value-for-money solutions for high-drain devices of new-age India," says the company.

"Over the years, Eveready, has established itself as a household name in India, particularly renowned for its dry cell batteries and flashlights. With iconic campaigns like 'Give Me Red', featuring legendary figures such as Amitabh Bachchan and Akshay Kumar, Eveready has become ingrained in the cultural fabric of the nation, defining generations with its innovative products and memorable marketing initiatives. Therefore, Neeraj emerges as the perfect fit, with his resolute determination and unparalleled dedication to his craft align seamlessly with Eveready's longstanding reputation as a trusted leader in the industry," the company shares in a press release.

Speaking on the accession, Anirban Banerjee, senior vice president and SBU head, batteries and flashlights at Eveready Industries India points, “Our collaboration with the youth icon, Neeraj Chopra symbolises a shared pursuit of continuous improvement/innovation, more power, and dedication towards excellence, bridging the worlds of sports and spirit of the youth. Innovatively designed with Turbolock Technology, our Ultima Alkaline battery series, embodies our dedication to solving emerging consumer needs with smarter appeal and 400 per cent long-lasting performance. Neeraj Chopra's extraordinary journey mirrors our brand's evolution and expansion to enhance the quality of life by offering cutting-edge, portable energy and lighting solutions to people. Together, we aim to empower the present and energise the future, shaping a better tomorrow for generations to come.”  

Neeraj Chopra also shares, "I am delighted to associate with Eveready, a brand that has been an integral part of Indian households for decades and is renowned for its innovation, reliability, and commitment to quality. As an athlete, I understand the importance of reliable and long-lasting power, and I believe Eveready’s Ultima Alkaline battery series exemplifies this quality. I look forward to representing a brand that shares my values of performance, durability, and trustworthiness."