Alia Bhatt Reveals Her Sleep Secret This Festive Season
The brand ambassador of Duroflex, actress Alia Bhatt, spreads the message of keeping with healthy living. The mantra this festive season is to invest in your health with good sleep encourages consumers to make the right choice and invest in quality sleep. Two creative campaign films have been rolled out to encourage individuals to invest in ‘Real Sleep’ more significantly, the importance of making well-researched choices when it comes to their sleep products.
The first TVC puts the spotlight on Alia Bhatt at a festive get-together where her presence is lighting up the party. While backward busy guessing the secret behind her shine and glow; some say, walking backwards on the treadmill, having Avocado massages or even drinking water. Alia reveals that it is nothing else but getting a great night’s sleep; for that, there are Duroflex’s doctor-recommended Duropedic mattresses. She encourages viewers to make the right choice this Diwali for their sleep essentials, and more so on products backed by research and approved by experts.
The second TVC, which is scheduled to go live closer to Diwali, will have a simple message, ‘Invest in quality sleep this festive season as much as you invest in gold.’ Here, Alia Bhatt encourages her viewers to invest not only in Sona (gold) but also in Sona (sleep), thus highlighting the importance of investing in real sleep and bringing alive the message of ‘Nothing Like Duroflex.’
Commenting on the new TVCs, Mohanraj Jagannivasan, CEO, Duroflex says, “Our mission is to make every Indian sleep better and we are constantly investing in research to offer superior sleep solution products for real quality sleep. This festive season, we want to guide consumers to make educated choices and invest in themselves with trusted sleep products to ensure they sleep well, stay healthy and celebrate wholeheartedly. Subsequently, the roll-out of the campaign will also witness a scale-up of our signature doctor-recommended Duropedic range.”
