AI Leadership To Dictate Global Dominance, Says CEO Daniel Hulme

The nation that leads in AI will be the ruler of the world, said Daniel Hulme, CEO at Satalia and Chief AI Officer at WPP, speaking at the E4M techmanch Digital Marketing Conference 2023 (Mumbai).

AI is everywhere be it politics, environment, social, technology, legal, and economics, said Hulme underlining AI’s influence across every sector.

He stressed that AI’s six important applications include task automation (macros, RPA, chatbots, object recognition), content generation (images, video, text, music), human representation (deepfakes, voice, personas), insight extraction (machine learning, data science, analytics), decision making (optimisation, decision trees, expert systems) and human augmentation (exoskeletons, avatars, cybermetics).

Speaking on the AI challenges and intervention, Hulme emphasised that authentication, accessibility, and privacy were major security concerns around the advanced technology.

Furthermore, he said transparency, explainability, and audibility, test the safety of AI. Talking about the key hurdles of AI’s governance, the CEO underscored accountability, decision-making, and change management.

He also shed light on AI ethics which counts intent, objectives, and risk among its obstacles. Hulme said previously GRPS tended to be optimistic about technological risks, but this year’s concerns increased.

Speaking on digital frauds, he said cyberattacks ranked third globally in both likelihood and impact, while data fraud and theft ranked as a fourth biggest global risk in terms of likelihood.

Hulme said that the most interconnected risks were adverse consequences of technologies and unemployment and under-employment. He emphasised that both were highly connected due to profound social instability.