Adidas Unveils Latest Chapter Of Impossible With Nothing
Adidas has unveiled the latest chapter of its Impossible is Nothing story with the launch of ‘The Impossible Rondo’.
Bringing the magic of Lionel Messi’s World Cup career to life, the film was created using the latest advancements in artificial intelligence and VFX.
Historical and present-day footage of Messi was used to produce different, de-aged versions of him. This was then applied to body doubles to allow us to bring Messi versus Messi to life, which sees him preparing for the World Cup alongside versions of himself from 2006, 2010, 2014 and 2018.
Having already shared its Family Reunion film and the Impossible Rondo with fans, Adidas will continue to celebrate its global football family throughout the tournament with iconic player moments, global social media activations and the creation of the 'Al Rihla Arena' - an official Adidas fan zone on-the-ground in Qatar.
