Account Wins: Publicis Media-Spotify, Cliniminds-Bizzcom Solutions

Publicis Media to handle Spotify’s media account

Spotify has awarded its global media account to Publicis Media, according to media reports. The Publicis Groupe has created a bespoke unit called Publicis OneVibe for the Spotify business. The global account is said to be worth $240 million. The incumbent is IPG Mediabrands' UM. UM handled Spotify’s account for seven years.

The global review was kicked off in 2023.

One of the media reports quoted Marc Hazan, vice president of marketing and partnerships at Spotify saying, “As Spotify’s business and ambitions evolve, embracing change is key to our creative edge, as is doing everything we can to connect with an ever-expanding global audience of more than 602 million users in more than 180 markets. We look forward to a new chapter of brand media and performance marketing excellence with Publicis OneVibe,”

According to media reports, India was not part of the global pitch. However, after the global review, Publicis Media will handle the account in India too. Spotify's media spends in India are reportedly close to Rs 100 crore. The streaming platform's creative duties in India are handled by Publicis Groupe-owned Leo Burnett.

Cliniminds appoints Bizzcom Solutions as official PR Partner

Cliniminds has partnered with Bizzcom Solutions as its official PR partner. This collaboration marks a significant milestone in both companies' efforts to enhance visibility and communication within the healthcare and pharmaceutical industries. 

Praveen Tiwari, founder of Bizzcom Solutions shares, "We are thrilled to join forces with Cliniminds, a renowned institution dedicated to excellence in healthcare education. Our team is committed to leveraging innovative PR strategies to amplify Cliniminds' impact and reach within the industry."

Through this partnership, Cliniminds and Bizzcom Solutions aim to strengthen their positions as leaders in their respective fields while collectively contributing to the advancement of healthcare education, innovation, and patient care.

"We believe that effective communication is essential in driving positive change within the healthcare sector," remarks Kamal Shahani, managing director, Cliniminds. "With Bizzcom Solutions as our PR partner, we are confident in our ability to engage with our audience, share valuable insights, and make a lasting impact on healthcare education and training."