Account Wins: mSix&Partners-Kapiva, Confiance Communications-BeBetta

mSix&Partners entrusted with the integrated media mandate for Kapiva

mSix&Partners, GroupM's outcome-based agency, has secured the integrated media mandate for the D2C Ayurvedic nutrition brand Kapiva. The agency will handle all aspects of media for Kapiva, including TV, print, radio, cinema and digital.

The brand has enlisted mSix&Partners’ expertise in data-led and audience-centric media planning to support its aggressive expansion plans, primarily on ecommerce platforms. The brand will also closely collaborate with mSix&Partners and utilise its capabilities in precision planning and data measurement to address unique business challenges.

Commenting on the development, Subhamay Mukhopadhyay, managing partner, mSix&Partners India says, "We are delighted to have partnered with Kapiva in its ambitious growth journey. We intend to capitalise on Kapiva’s unique positioning as a category creator in the segment to forge new business opportunities, design data-driven, consumer-centric plans and bolster memorable consumer engagement. Sharing the brand’s new age and aggressive attributes, we are more than excited to commence operations and harness our synergies on this mandate."

Romil Lodaya, SVP- marketing, Kapiva adds, “Ayurveda is increasingly recognised worldwide as a proactive healthcare system, and as industry leaders, we are committed to consistently advancing awareness and adoption for our brand.

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by professionals from mSix&Partners’ Delhi office.

By leveraging mSix&Partners’ advanced capabilities, we intend to intricately understand consumer preferences and behaviours. This data-driven approach will enable us to tailor our communication strategies, ensuring that our message reaches the right audience at the right time and empower us to optimise our marketing strategies.”

Confiance Communications secures PR mandate for BeBetta

Confiance Communications has won the PR mandate for BeBetta, a sports engagement platform. Founded in 2023, BeBetta aims to redefine sports engagement by prioritising passion, camaraderie, and social interaction among sports enthusiasts. 

Speaking about the partnership, Bushra Ismail, founder & chief strategist, Confiance Communications, comments, “We are excited to partner with BeBetta on this journey to revolutionise sports engagement. BeBetta's innovative approach to gratifying sports lovers with rewards and a community-oriented offering is poised to make strides in the industry. As their communications partner, we aim to build brand narratives that resonate with sports enthusiasts across the country, and establish BeBetta as a frontrunner in the sports engagement landscape.”

Meet Shah, founder & CEO, BeBetta also mentions, “At BeBetta, we are driven by the desire to create a unique and socially interactive sports engagement platform. Our partnership with Confiance signifies a crucial step towards ensuring the efficient communication of our vision, and keeping our stakeholders abreast of our proposition. Together, we aim to build advocacy for sports engagement alternatives beyond fantasy sports and RMG, and redefine the way fans engage with their favourite games.”