Account Wins: Motorola-Dentsu Creative, Gozoop Hawk-Amazon miniTV, Social Beat-Sukoon

Motorola India appoints Dentsu Creative as creative partner

Motorola has appointed Dentsu Creative India as its creative agency. The agency will service the brand from its Delhi office.

As per the mandate, Dentsu Creative will spearhead a wide spectrum of services across digital and mainline platforms. This includes proposition development, reporting and competition benchmarking, planning and strategy decks, social media creatives, media requirements encompassing digital, ATL and retail, as well as ORM and social listening.

Commenting on the partnership, Shivam Ranjan, marketing head, Motorola Asia Pacific says, “We are excited to onboard Dentsu Creative as our creative partners, their innovative approach, digital-first thinking and strategic acumen make them the perfect partner to accelerate Motorola's core business narrative. Their in-depth research capabilities, industry expertise and creativity seamlessly align with our vision. We look forward to collaboratively delivering impactful and memorable campaigns to our audience.”

The partnership with Motorola India not only underscores the agency’s commitment to excellence but also cements its status as a trusted creative partner in the industry.

Ujjwal Anand, managing partner, Dentsu Creative India asserts, “We are honoured and excited to commence this creative journey with Motorola India. We are optimistic that our belief in modern creativity, an approach that resonates with today's dynamic landscape, will contribute to the success of meaningful campaigns for Motorola. Our commitment is to seamlessly blend storytelling, data, media, and technology, ensuring a captivating brand experience that surpasses expectations. We look forward to crafting innovative narratives, breaking traditional boundaries, and contributing to Motorola's success in the vibrant and ever-evolving Indian smartphone market.”

Gozoop Hawk wins listening & digital customer support mandate for Amazon miniTV

Gozoop Hawk has bagged the listening and digital response management duties for Amazon miniTV.

As part of the mandate, Gozoop Hawk’s key responsibilities will include handling digital customer support, monitoring online brand chatter, amplifying positive stories, measuring sentiments, providing timely resolutions and deriving actionable business insights for the brand by understanding and tracking valuable web conversations to delight customers.

Commenting on the partnership Aruna Daryanani, director and business head, Amazon miniTV says, “ORM is an important component of brand building and reputation management. With the right strategy, ideation and creative thinking we can further strengthen our brand presence. We are excited to partner with Gozoop Hawk and look forward to their expertise to continue to raise the bar on customer experience.”

Commenting on the win, Premkumar Iyer, president, Gozoop Hawk adds, “Hawk has always demonstrated its capability of delivering some of the most unconventional listening and online customer support solutions. This habit of pushing boundaries coupled with Amazon miniTV's disruptive approach towards the dynamic OTT space makes the relationship click. We have already done some stellar work e.g. during Amazon miniTV’s recent launch of dubbed K-dramas, we turned the whole response management strategy to the Korean language generating a shift in outreach. We look forward to doing more such unconventional work for them in times to come.”

Social Beat wins Sukoon's digital mandate

Digital marketing agency Social Beat has won the digital mandate for Sukoon, a mental health hospital chain. The mandate will consist of overall planning, strategising, and managing the brand’s digital campaigns.

Social Beat will be responsible for all digital marketing initiatives with a focus on quality lead generation and admission to Sukoon’s hospitals. The agency will reimage the brand’s digital journey and work towards digital performance targets using various digital platforms.

Vikas Chawla, co-Founder of Social Beat mentions, “With our expertise, our primary focus will be on artfully communicating the brand’s offerings and their benefits to a diverse and nuanced audience by leveraging our entire gamut of digital solutions, to accomplish the goal of quality lead generation and increased admission to Sukoon facilities. We are excited and look forward to adding value to Sukoon’s primary goals and business objectives & creating a top-of-the-mind recall for the brand.”

Kanishk Gupta, co-Founder and COO of Sukoon points, “We are confident that Social Beat, with their expertise and capabilities in digital marketing and social media campaigns, will help us optimally spread our message and reach out to a wider audience across the country. We truly believe that our affiliation with Social Beat will help us grow and set new benchmarks in mental healthcare and we promote our brand’s philosophy in India”.