Account Wins: McCann-Sintex, Wing Communications-Posterity Consulting

McCann Worldgroup wins creative mandate of Sintex

McCann Worldgroup has won the creative pitch called by Sintex, a homegrown producer of plastic water tanks and corduroy fabric. 

Confirming the news, Prasoon Joshi, CEO of McCann Worldgroup India and chairman APAC says, "We at McCann Worldgroup are excited to be partnering with Sintex By Welspun. Sintex is a homegrown marquee brand of India which is entering a new era, and together we look forward to some effective and fresh creative thinking, that will help the brand further strengthen its leadership in the future."

In March 2023, Sintex was acquired by Welspun Group. 

McCann Worldgroup has been winning big businesses and clients with Air India, Yes Bank, G20, Domino's, Ministry of Tourism, and Agoda, among others. The agency also won 'Agency of the Year' at Effies in January 2024. 

Wing Communications secures public relations mandate for Posterity Consulting

Wing Communications has won the public relations mandate for Posterity Consulting, a human resources services and skilling platform.

Wing Communications will be responsible for developing strategy-driven PR activities along with media duties for Posterity Consulting. The partnership aims to highlight Posterity as a preferred partner in the field of human resource-related services.

Commenting on the partnership, the director of Posterity Consulting, Chandra Shekhar says, “Wing Communications will serve as a communication bridge that will strategically place Posterity Consulting in the highlights of its domain between the speakers, delegates and the media. This synergistic partnership will see an inter-play of Posterity Consulting's human resource and organizational management expertise with Wing Communications' outreach capabilities”.

Speaking of the association, the CEO & co-Founder of Wing Communications adds, “We are confident that with our PR team expertise, we will be able to position the brand for maximum impact. In this collaboration, we will be executing creative, disruptive, and seamlessly driven impactful PR campaigns that would help in driving more proactive and personalized communication that will guide customers and improve overall outcomes.”