Account Wins: Kshema General Insurance-Mudramax; Urbn-Curativity

Kshema General Insurance appoints Mudramax as media partner

Kshema General Insurance has entrusted Mudramax, DDB Mudra Group’s media arm for its mandate. The agency will craft and implement comprehensive media strategies across offline and online platforms, with the core objective of solidifying Kshema's position as the preferred crop insurance solutions provider for Indian farmers.

Rammohan Sundaram, president – integrated media, DDB Mudra Group says, “Kshema is pioneering a category that has huge potential in the agricultural category of General Insurance. With a technology-first approach enabling deep distribution of their product, they are creating massive awareness to the target audience who will benefit in leaps and bounds given the losses they face due to various reasons in the category. We are proud to partner with such a client who is focused on building a section of the economy that fuels the growth story of India.”

The partnership aims to build a strong brand narrative around Kshema's core promise of 'Extremes Se Suraksha'. Kshema plans to inform and empower the farming community through its unique insurance products – Sukriti and Prakriti – that can protect their crops from perils and help safeguard livelihoods.

Bhaskar Thakur, CMO, Kshema General Insurance adds, “I am delighted to welcome Mudramax as our media partners. We chose them for their strategic thinking and execution capabilities to tap into our target audience. They will be responsible for the complete media mandate. We look forward to some pathbreaking work from them as part of this partnership.”

Urbn appoints Curativity as creative partner

Curativity has secured Urbn's creative mandate. Urbn is a dynamic and innovative direct-to-consumer (D2C) charging solution brand, revolutionising the way people power their devices on the go. This strategic partnership comes at a time when the brand is poised for significant growth and expansion. Together, they aim to create compelling narratives, drive brand awareness, and engage consumers in meaningful ways.

Sagar Gwalani, founder and CEO Urbn mentions, “At Urbn, we're all for the vibe of today's generation. While we continue to thrive in our core pursuits, we're excited to revamp our communication strategy for our tech-savvy audience. By partnering with Curativity, we're happy to kickstart this journey of creative communication and engagement"

Virat Tandon, co-founder of Curativity expresses, "We are absolutely delighted to welcome Urbn into the Curativity family. Urbn's dedication to delivering innovative charging solutions resonates seamlessly with our commitment to creativity and strategic prowess." He also adds, “The inclusion of youth icon Kartik Aaryan as Urbn's brand ambassador is a perfect match and we are excited about the prospect of creating compelling campaigns that will connect with consumers and propel brand engagement to unprecedented levels.”