Account Wins: Juice Network-Air India Express, Wing Communications-Colive, Youthbeat-Phillips, Confiance Communications-uEngage app

Juice Network wins creative mandate of Air India Express

Creative agency Juice Network has won the creative mandate of Air India Express, inform our sources.

The account is retainer in nature and the contract has been signed. It was a multi-agency pitch where the company wanted to revamp the brand identity and come up with content that attracts new-age audiences. 

In October, Air India Express and AirAsia India, both subsidiaries of the Tata-owned Air India, unveiled a common refreshed branding Air India Express on a new Boeing 737 –8 aircraft.

With a modern look and bold, bright colours and aircraft livery, the airline invited guests to "Fly As You Are”. 

Wing Communications bags PR mandate for Colive

Wing Communications has secured the PR mandate for Colive, a co-living player. 

With this mandate, Wing Communications aims to spotlight Colive as contemporary living, catering to urban millennials and young couples seeking smart, stylish, safe, and serviced homes conveniently located near their workplaces and colleges by crafting and executing strategic PR campaigns and managing media relations.

Suresh Rangarajan, founder and CEO of Colive expresses, “Wing Communications, with its expertise and experience in the PR domain, will play a crucial role in amplifying Colive’s vision and value proposition to our target audience. We are delighted to partner with them as we embark on our next phase of growth and expansion. Colive is on a mission to offer Colive residents an upgraded lifestyle with chic designs and contemporary interiors, premium amenities and hassle-free living. Wing Communications is the perfect partner to help us communicate this message effectively and efficiently."

Shiva Bhavani, CEO, and co-Founder, Wing Communications mentions, “We are thrilled to work with them on their PR mandate. We are confident that with our PR team’s expertise, we will be able to position the brand for optimal visibility and impact. In this collaboration, we will be creating and executing innovative, disruptive and seamlessly driven impactful PR campaigns that would help in building a strong brand recall and reputation for Colive in the co-living and proptech space."

Youthbeat to support Philips India with Youth Marketing 

Youthbeat, the youth marketing wing of Sociowash, has been awarded the youth marketing mandate of Phillips. The agency will be responsible for building a community of young individuals who can make Philips more relevant and popular among young consumers. The Delhi office of Youthbeat will handle this account.

As per the mandate, the key objective of Youthbeat would be to create a dynamic pool of young people who will bring together like-minded individuals, creating a platform for them to engage with the brand and each other. Youthbeat intends to shift perceptions of Philips among its target audience through strategic collaborations with youth ambassadors and implementing micro-influencer programs. Youthbeat's influencer marketing vertical will leverage its expertise to navigate the brand toward its intended audience.

Youthbeat is well-equipped to assist Philips in working with youth ambassadors and developing campaigns tailored to their tastes. The spotlight will be on promoting Philips OneBlade with its 'Move Fearlessly' campaign, and Philips hair straightener with its 'No Heat Damage' campaign, elevating them to hero status among the target audience.

Speaking on the association, Deepali Agarwal, business head, personal health, Philips Indian Subcontinent says, “Our offerings, Philips OneBlade and Philips hair straightener with NourishCare Technology, are strategically crafted to resonate with the discerning and bold Gen Z demographic. We recognise the importance of fostering a lasting connection with our consumers, ensuring that their unique preferences are comprehensively understood. The collaboration with Youthbeat positions Philips to adeptly comprehend and exceed the expectations of this emerging generation, solidifying our brand's relevance and resonance in the evolving market landscape.” 

Commenting on the collaboration, Raghav Bagai, co-Founder, Youthbeat shares, “We are committed to leveraging our experience to help Philips navigate the evolving landscape of youth marketing. Our commitment is to not only build a vibrant community around Philips but also to redefine how the brand connects with its audience. Together, we look forward to creating a narrative that paves the way for a future where innovation and engagement seamlessly intersect.”

Confiance Communications Secures PR Mandate for uEngage app

Confiance Communications has acquired the PR mandate for uEngage.

Founded by serial entrepreneur Sameer Sharma, uEngage is an enterprise technology startup enabling restaurants, cloud kitchens, grocery stores, and meat/fish sellers to build in-house capabilities for online ordering and delivery and save significantly on skyrocketing aggregator commissions. 

Confiance will leverage its deep comprehension of India's startup and technology ecosystem, along with a nuanced understanding of the SaaS space, to spearhead uEngage's all-encompassing communications strategy. This entails tailoring a resilient PR framework, intricately shaping uEngage’s brand messaging, fostering enduring relationships with media and stakeholders, and creating a dynamic content strategy. The primary objective of this collaboration is to fortify uEngage’s market position & industry narrative, thereby augmenting its impact and empowering hyperlocal businesses with cutting-edge technology services.

Speaking about the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications mentions, “We are thrilled to embark on this journey with uEngage as their strategic communications partner. Our primary focus is on fostering visibility for uEngage’s tech prowess as they tackle the most daunting challenge of the online food delivery landscape head-on. Considering the low margins restaurants operate on, uEngage’s proposition is a game-changer for them and we aim to amplify their vision amongst stakeholders, for maximum impact. Aligned with the brand’s PR objectives, our campaigns will majorly target restaurant owners, F&B brands, and existing & potential collaborators in this domain.”

Commenting on the partnership, Sameer Sharma, Founder, uEngage says, “This collaboration with Confiance marks a pivotal step for uEngage, towards amplifying our vision in the market. This strategic partnership reflects our commitment to effective communication. Together with Confiance, we aim to elevate our brand share of voice, and reinforce our position as innovators in empowering hyperlocal D2C businesses through technology.”