Account Wins: ICCPL-Bayside Corporations, Salt Worldwide-M.M Poonjiaji Spices

ICCPL bags Bayside Corporations' PR account

Integrated Centre for Consultancy (ICCPL) has secured the account of Bayside Corporations (BCS), an Indian conglomerate with expertise in real estate marketing, land acquisitions and trading. BCS has emerged as a key player in real estate consultancy for luxury residential properties.

Operating in three strategic locations—Goa, Chandigarh-Tricity, and Dubai (UAE)—Bayside Corporations has ambitious plans, having already projected gross sales revenue of over 100 crores from its Goa operations. Additionally, BCS aims to expand its workforce significantly, with plans to hire more than 400 employees for its Indian offices by the end of FY 2025.

By adding Bayside Corporations to its portfolio, ICCPL strengthens its foothold in the real estate sector, joining a diverse range of esteemed clients in their impressive roster, which includes prominent players from diversified sectors like start-ups, education, travel, hospitality and healthcare.

This collaboration marks an exciting milestone for both ICCPL and Bayside Corporations, as they embark on a journey of strategic communication and mutual success.

Salt Worldwide Wins Social Media Mandate For M.M Poonjiaji Spices

Salt Worldwide has won the social media management mandate for M.M. Poonjiaji Spices. The mandate is to change the brand perception, focusing on the ready-to-eat, chutneys and marinates targeting the millennials and gen-Z category.

Speaking on the collaboration, Kriti Kumar, Director of Sales and Marketing of M M Poonjiaji Spices says, “We believe SALT's innovative social media strategies, along with their deep understanding of the Indian consumer and their affinity for home-cooked flavours, is a key driver of success for Poonjiaji's.”

Speaking on this win, Parag Pandya, Founder of SALT Worldwide adds, “Indian cuisine shines with its incredible variety. We at Salt strongly believe in understanding the consumer before recommending the appropriate approach to our clients. This approach, along with our expertise in current market trends, aligns well with Poonjiaji’s expectations. Team Salt is really excited to generate quick and unique ideas for Poonjiaji’s.”