Account Wins: Dentsu Creative Webchutney-Godrej Professional, Pearson India-IAM Group

Dentsu Creative Webchutney wins digital mandate for Godrej Professional

Dentsu Creative Webchutney has won the digital mandate for Godrej Professional - the professional hair brand from Godrej Consumer Products (GCPL). The account will be serviced from the agency’s Mumbai office.

As per the mandate, Dentsu Creative Webchutney will lead the digital marketing strategy and execute innovative campaigns for Godrej Professional. The agency will deliver digital solutions and brand engagements. This partnership aims to establish Godrej Professional as the preferred choice of brand in salons, driving growth and enhancing consumer loyalty.

Aradhita Utterkar, Head - Marketing, Godrej Professional says, “The decision to collaborate with Dentsu Creative Webchutney was driven by their exceptional ability to combine creativity with strategic insight. We are excited about the potential this partnership holds and look forward to creating impactful campaigns that not only enhance our brand but also inspire our audience.”

Nikhil Kumar, Managing Partner (West), Dentsu Creative Webchutney adds, “This is undoubtedly a special win for all of us. The win further validates our digital-first mindset and our ability to leverage new-age possibilities while contextualising them to the business opportunities in play. We truly feel humbled by the team’s belief in us and look forward to partnering with them in their journey ahead.”

Dentsu Creative India recently reimagined its creative business to align with the evolving needs of the brands. Dentsu Creative India now encompasses three portfolio brands: Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR. Dentsu Creative Webchutney delivers creative solutions across both traditional and digital media. Renowned for its cutting-edge work in the creative-digital space, it is one of the most awarded agencies both in India and globally.

Pearson India appoints IAM Group to Lead Strategic Marketing

IAM group of companies has been appointed by Pearson India to lead its strategic marketing initiatives in higher education. This collaboration brings together Pearson's educational offerings with IAM's data-driven marketing strategies and innovative solutions.

"We are excited to be working with Pearson India," shares Aditya Uppal, COO at IAM Group of Companies. “Their commitment to high-quality education aligns perfectly with our values. We look forward to developing impactful marketing campaigns that resonate with educators and learners alike.”

Through this collaboration, IAM Group of Companies will apply their full marketing capabilities to Pearson India's educational offerings. This includes crafting engaging digital campaigns, impactful social media strategies and compelling content that resonates with both educators and learners.

Vinay Kumar Swamy, Country Head of Pearson India comments, “We are thrilled to partner with IAM Group to drive our marketing initiatives for our higher education business in India. The higher education sector is experiencing significant growth, driven by digitalisation and internationalisation, and is increasingly focused on providing quality education for learners and educators. Collaborating with IAM Group allows us to effectively reach academia and learners with our offerings and support initiative,”

This association aims to foster deeper connections with educators and learners across India through 360-degree marketing initiatives.