Account Wins: Experience Commerce-The Sleep Company, Mixed Route Juice-Project Vikalp

Cheil’s Experience Commerce bags creative and social media mandate for The Sleep Company

Experience Commerce (EC), a digital agency within the Cheil Network, has won the creative and social media mandate for The Sleep Company.

Experience Commerce assumes the role of the official social media and creative agency for The Sleep Company, entrusted with overarching planning, strategy formulation, and campaign management.

The agency will spearhead digital marketing initiatives, prioritising enhanced brand visibility. Experience Commerce is tasked with amplifying the brand's digital presence through strategic creative approaches encompassing diverse content formats, from engaging reels and interactive videos to user-generated campaigns and moment marketing strategies across key social media platforms including Instagram, LinkedIn, Facebook, and YouTube.

Ripal Chopda, CMO, The Sleep Company shares, "As The Sleep Company expands rapidly, it's crucial to align with a strategic partner who understands our brand and can craft compelling narratives across digital and social media. With Experience Commerce's expertise, we aim to boost our online presence and drive tangible business results. We're confident this collaboration will lead us to new milestones in consumer engagement and commerce."

Meera Ghare, VP and business head at Experience Commerce states, "The Sleep Company's growth trajectory presents an exciting opportunity for us to showcase our strategic prowess and creative acumen. With a team of seasoned strategists and creative minds, we are confident in delivering exceptional results that amplify brand visibility and drive business growth. At EC, we are committed to creating impactful work that resonates with billions of social media users, and The Sleep Company's visionary approach perfectly aligns with this ethos."

Mixed Route Juice bags 360 advertising, marketing and digital mandate for Ipas Development Foundation’s Project Vikalp

Mixed Route Juice has bagged the complete 360 advertising (ATL and BTL), marketing and digital mandate for Project Vikalp, working in the space of women’s sexual rights by Ipas Development Foundation for rural regions in Rajasthan, Madhya Pradesh, and Assam.

In 2016, India expanded its contraceptive basket with the inclusion of injectable DMPA and Centchroman in the national program.

The Vikalp project aims to focus on improving the use of reversible contraceptives among women/couples of zero and one parity by supporting the health system to train more providers from lower-level public sector facilities – PHCs and SCs. The project aims to build awareness about reversible contraceptives through multimedia including cable TV, radio, wall painting, social media, community mobilisation and engagement, to strengthen and support government platforms/programs.

Speaking on the win Amrita Sharma, founder and creative head at Mixed Route Juice says, “This project opens up a whole new territory for us. With this, we will be able to give a fresh new perspective to communication in the development sector. It is the need of the hour, considering how the market has been cluttered with organisations trying to raise the bar in creative communication campaigns. We will look at it from the lens of a mobile-first approach to tap into rural audiences. Our goal is to bring about change that matters and Ipas Development Foundation is just the right partner for it.”

Vipul Malviya, communications head at Ipas Development Foundation adds, “We are very excited to collaborate with Mixed Route Juice for ‘Vikalp’ and believe they will be able to make it the talk of the society at large. MRJ’s dynamic and young team is the best fit for this and we look forward to a great association.”