Account Wins: Experience Commerce-Nissin Geki Korean Noodles; Seattle Orcas-Sportz Interactive

Experience Commerce secures social media mandate for Nissin Geki Korean Noodles

Experience Commerce (EC), an integrated digital agency within the Cheil Network has secured the social media mandate for Nissin Geki Korean Noodles, a Korean-flavoured instant noodle brand in India from Indo Nissin Foods.

This marks a collaboration between the digital agency, Experience Commerce, and the brand, Indo Nissin, aiming to enhance Nissin Geki Korean Noodles' digital presence and brand visibility across various social media platforms.

With this partnership, Experience Commerce aims to elevate Nissin Geki's digital presence by deploying targeted social media initiatives designed to enhance brand awareness, engage the target audience and drive organic growth across social platforms.

The agency's approach encompasses diverse content formats, from reels and how-to videos to interactive user-generated campaigns and moment marketing strategies.

Furthermore, it is committed to fostering an environment conducive to audience interaction, sharing, and advocacy, thereby extending the reach and visibility of Nissin Geki Korean Noodles and nurturing a community of fervent loyalists, with the ultimate objective of establishing brand equity in the long term.

Daisuke Okabayashi, VP of marketing at Indo Nissin Foods expresses, ”It's paramount for us to align with a strategic partner who deeply comprehends our brand ethos and can craft compelling campaigns across social media platforms. Our decision to collaborate with Experience Commerce is a strategic one; we trust in their expertise and approach, and we're confident they will not only deliver the desired results but also contribute significantly to our aggressive growth plans.”

Expressing enthusiasm about the partnership, Meera Ghare, VP and business head at Experience Commerce states, "Partnering with Nissin Foods presents a thrilling opportunity for us to leverage our agency's expertise and market acumen to drive exponential growth for the Nissin Geki Korean Noodles brand. With our collective focus on capturing the imagination of today's youth and young adults, particularly Gen Z who are K-Lovers, through dynamic and immersive social media content, we aim to revolutionise the narrative surrounding Korean-style noodles in the Indian market."

Seattle Orcas partners with Sportz Interactive as official digital agency

Seattle Orcas, the flagship Major League Cricket (MLC) franchise representing the Pacific Northwest, has partnered with Sportz Interactive (SI) as its official digital agency. This marks a significant milestone as it represents SI's first collaboration with a MLC team.

Sportz Interactive will play a pivotal role in enhancing Seattle Orcas' digital presence, focusing on fan acquisition, retention and commercialization. The partnership aims to elevate the overall fan experience while creating meaningful interactions between the team, its supporters, and its sponsors.

In the first year of this exciting collaboration, Sportz Interactive will concentrate on harnessing first-party data, ensuring robust retention strategies on various social media platforms, and contributing to the creation of substantial value within the Seattle Orcas' ecosystem. This approach aligns with SI's commitment to delivering innovative and engaging digital solutions.

"Seattle Orcas are thrilled to welcome Sportz Interactive into our family as our official digital agency,” comments Sanjay Parthasarathy, a co-owner of the Seattle Orcas. “In this digital age, establishing a strong, unique and different online presence is crucial, and we believe Sportz Interactive's expertise will bring an added perspective to our engagement strategies”.

As Seattle Orcas and Sportz Interactive join forces, they look forward to setting new benchmarks in the digital landscape of Major League Cricket. The partnership is poised to bring fresh and innovative digital experiences to fans, fostering a deeper sense of community and engagement.

"We are excited to embark on this journey with Seattle Orcas, our first Major League Cricket team. Through this relationship, we aim to elevate the digital presence of Seattle Orcas, build a loyal fan base and create long-term commercial value for the franchise,”  says Siddharth Raman, CEO at Sportz Interactive.