Account Wins: Dentsu, Mavericks, L&K Saatchi & Saatchi, Madison Digital, Lowe Lintas

Dentsu retains Standard Chartered Global Media Remit

Dentsu International has been selected as Standard Chartered’s Media Agency of Record for a further five years, having successfully defended the account in a competitive pitch.

Emma Sheller, Global Head, Brand Strategy & Consumer, Private and Business Banking Marketing, Standard Chartered, commented, “We are committed to reducing carbon emissions, lifting participation and improving lives, and setting a new model of globalisation based on transparency, fairness and trust. It is important for us to have a partner with shared values and ambitions who would work with us to achieve our goals. Dentsu came to the table with a deep knowledge of our business, our commitments and how we can drive growth from the media with an impressive service model and a team aligned to that value set.”

The assignment covers Standard Chartered’s global markets across media planning, strategy and buying.

Prerna Mehrotra, CEO, Media, Dentsu Asia Pacific & Singapore, said, “We are proud of the work we have delivered with Standard Chartered over the course of our four-year long relationship and are excited for the potential of our next five-year commitment. We presented Standard Chartered with a team of brilliant people, who felt passionately about delivering performance with purpose for the Standard Chartered business, which set strong foundations for us to build the next five years on. We are thrilled to be continuing our partnership with them.”

Mavericks Wins Communications Mandate From Yellow.ai 

The Mavericks India has won the national communications mandate for Yellow.ai, a Conversational CX automation platform. The company, which is known for its highly differentiated and elevated customer experience automation solutions was founded in 2016 and is headquartered out of Bangalore in India and California in the US.

As part of the engagement, The Mavericks will develop the communications strategy for the brand as well as conceive and execute integrated communication campaigns targeted at yellow.ai’s diverse stakeholder ecosystem, across all communication channels.

Confirming the appointment, Vartika Verma, Global VP, Marketing, said, “We are delighted to partner with The Mavericks in our journey towards building Yellow.ai as a leading global technology brand. Over the course of our interactions, we found the team at The Mavericks to be creative and collaborative and they demonstrated a deep understanding of the category and our business. We believe that this partnership will help strengthen the brand and we look forward to doing some extraordinary work together.”

On winning the PR mandate, Chetan Mahajan, CEO, The Mavericks, said, “At The Mavericks, we believe disruptive brands like yellow.ai deserve a future-focused communication strategy that involves impactful story- telling through diverse mediums. We look forward to working very closely with the team at yellow.ai to develop campaigns that will help build resonance across the stakeholder ecosystem.”

L&K Saatchi & Saatchi Wins Retail Communications Mandate Of Audi India 

L&K Saatchi & Saatchi has bagged the retail communications mandate of the German luxury automobile brand, Audi India.

Audi is set up as a National Sale Company operating as a Division of Skoda Auto Volkswagen Group Sales India. As part of this set-up, Audi has multiple dealers allocated who represent the brand across 38 cities in the country.

Audi India has engaged the services of L&K Saatchi & Saatchi to support its dealer network across India for their marketing initiatives. The agency’s role will be to make sure that there are efficient consumer engagements and brand experiences across touchpoints.

Commenting on the partnership, Gaurav Sinha, Marketing & PR Head, Audi India said, “We are happy to have an experienced team of L&K Saatchi & Saatchi as our partners for our retail communication. In this new 'unlock' era, it becomes imperative to drive innovation at the last mile along with driving our brand philosophy of 'Future is an Attitude'. It is this understanding of the brand that made L&K Saatchi & Saatchi stand apart from the others. We look forward to our association with them.”

Speaking on the new association, Atin Wahal, Executive Vice President, Head North and East, L&K Saatchi & Saatchi said, “There is no other joy than to win a well fought pitch. We pride ourselves in understanding the automobile category the best and it is that expertise that was represented to the team at Audi India. In the context of today, we believe that retail communication has moved beyond POSM. It is now about how we make consumers experience 'Brand Love' for the brand and look forward to this challenge. We look forward to the association and creating some great work on the business.”

Madison Digital To Handle AVod For ZEE5

The advertising-based Video on Demand mandate for ZEE5 has been awarded to Madison Digital. In a multi-agency pitch, the account was won. For ZEE5's B2B marketing role, the Agency will manage media strategy, social media, and creative creation.

Rajiv Bakshi, Chief Operations Officer – Revenue, Zee Entertainment Enterprises Limited, states “AVoD is a fast-growing OTT category and through strong AdTech and Martech stack, ZEE5 has paved the way for marketers and advertisers to engage with viewers through creative and innovative ways. As a consumer-first brand, built on the back of our profound consumer understanding, the aim has always been towards providing customised and effective campaigns across multiple cohorts and segments. We have partnered with the majority of brands across all industries, for multi-scale advertising, branded solutions and influencer-based marketing campaigns. We look forward to a successful partnership with Madison to further communicate our success story, distinct product offerings and fuel our growth in India.”

Vishal Chinchankar, CEO, Madison Digital & Madison Media Ultra, says, “ZEE5 has seen a tremendous amount of growth over the last few years. The brand has been coming up with impressive originals suited for the Indian market. We are extremely happy to partner with ZEE5 in growing the AVoD business  for the platform.”

OnMobile Global Appoints Lowe Lintas As Creative Partner

Lowe Lintas Bangalore has been named the creative agency for ONMO, OnMobile Global's mobile cloud-gaming platform. By combining E-Sports, Social Features, and AI-Powered Analytics, ONMO hopes to revolutionise the gaming experience. The project's scope includes developing the brand's positioning, guidelines, and assets, as well as devising the creative strategy and conceptualising integrated marketing and advertising campaigns.

Commenting on the appointment, Pallavi Nayak, Director Marketing and Communications, OnMobile Global, Global Head of Marketing, ONMO, said, "As we embarked on the journey to launch ONMO, our D2C mobile cloud-gaming platform, we were looking to partner with a global, forward-thinking, and consumer-first agency who identified with our passion & understood our vision. Lowe Lintas stood true for that and more, and we’re absolutely delighted to partner with them! Looking forward to doing some groundbreaking work together."

Talking about the win, Sonali Khanna, Executive Director and Branch Head - South, Lowe Lintas said, "The gaming industry has seen a steady growth since the mid-80s, but the rise of internet and mobile in the 21st century has really pushed it into top gear. At Lowe Lintas, we believe bleeding-edge products deserve future-focused strategies, combined with consumer-centric storytelling. To put it in gaming terms, we've got itchy trigger fingers as we team up with ONMO to storm the Leaderboards!"

Lowe Lintas Bangalore is already working on the account and will soon come up with an integrated campaign.