Account Wins: Dentsu Creative-GEF India; PR Professionals-Hudco; Filter Coffee Co-Skinvest

Dentsu Creative India bags integrated creative mandate for Gemini Edibles & Fats India

Dentsu Creative has won the integrated creative mandate for Gemini Edibles & Fats India (GEF India). The account will be serviced from the agency’s Chennai office. GEF India is a Hyderabad-based company engaged in the manufacturing, distributing, and branding of edible oils and specialty fats in India.

As per the mandate, Dentsu Creative will provide end-to-end creative solutions for GEF India, covering all aspects of branding, communication and marketing. This includes designing attractive packaging, creating impactful point-of-sale materials (POSM), along with engaging TV, radio, and print campaigns, and producing event collaterals for the brand. The agency will also craft a comprehensive digital strategy, with a monthly content calendar, captivating social media creatives, and innovative executions.

Through this partnership, Dentsu Creative’s focus is to elevate the brand value of GEF India and its products, highlighting their quality, health benefits, and consumer trust. The agency will also aim to strengthen the brand's connection with its target audience by creating relevant and memorable brand stories and delivering them across multiple touchpoints.

Speaking on the development, P. Chandra Shekhara Reddy, senior vice president, sales and marketing, GEF India says, “As we are planning to launch new brands, we were on the lookout for a strategic and creative partner who could collaborate and resonate with the ethos of our brand. With Dentsu Creative, we found a team that is passionate, enthusiastic and has excellent capabilities. We firmly believe that Dentsu Creative India team has all the qualities that are required to deal and develop our upcoming brands. We look forward to this great partnership that will take the GEF India brands to the next level.”

Chetan Pimpalkhute, head of marketing, GEF India adds, “We’re delighted to join hands with Dentsu Creative to propel our brands towards unprecedented growth. We are confident that this collaboration will infuse a fresh perspective in this category and bolster our marketing efforts.”

Indrajeet Mookherjee, president, Dentsu Creative India comments, “We are extremely honored to win the prestigious mandate for GEF India - one of India's most trusted Edible Oil and Fats Company. Having carved out a niche for themselves in the industry over the years, we look forward to partnering with the company during this exciting new phase of growth.”

 

PR Professionals secures digital media mandate for Housing and Urban Development Corporation (HUDCO)

PR Professionals has recently clinched the digital media mandate for Housing and Urban Development Corporation (HUDCO), India’s public sector company specialising in housing finance and infrastructure project finance. The scope of the mandate encompasses the strategic management and expansion of HUDCO's digital media presence across platforms.

The mandate reinforces PR Professionals as the country’s leading communications agency for the infrastructure segment. 

Expressing his happiness about the new partnership, Dr Sarvesh Tiwari, founder and managing director of PR Professionals says, “We are thrilled to collaborate with HUDCO and extend our expertise in enhancing their digital footprint. HUDCO’s contribution towards infrastructure development in the country has been phenomenal, and we are proud and equally honored to become a part of their journey.”


Filter Coffee Co. bags PR and influencer marketing mandate for Skinvest

Filter Coffee Co. (FCC) has bagged the PR and influencer marketing mandate for Skinvest, a skincare line that combines Indian traditions with modern innovations to provide tailored solutions for Indian skin types. 

As part of the mandate, Filter Coffee Co will drive purpose-driven narratives to establish Skinvest as a frontrunner in the Indian skincare market. The agency will leverage its deep domain expertise to devise customised influencer strategies and curate meaningful associations with consumers across demographics. Additionally, Filter Coffee Co. will spearhead strategic media outreach to feature the brand as well as its founder Divya Malpani in prominent publications, increasing visibility and brand salience.

Anuja Deora Sanctis, founder and CEO of Filter Coffee Co. shares, "We are delighted to partner with Skinvest, a brand whose philosophy of blending scientific excellence with cultural wisdom truly resonates with us. We aim to amplify their unique voice and highlight the brand's holistic skincare approach tailored for Indian skin."

With this new partnership, Filter Coffee Co. reinforces its reputation as a leading digital agency driving impactful marketing narratives for new-age brands seeking authentic consumer connections.

Divya Malpani, founder of Skinvest Skincare adds, "We're thrilled to be partnering with Filter Coffee Co. on this exciting journey. Their innovative approach to PR and influencer marketing aligns perfectly with Skinvest's mission to connect with our audience on a deeper level.  We're confident that Filter Coffee Co.'s expertise will help us establish Skinvest as a leading brand in the Indian skincare market, offering innovative and effective solutions for our beautiful Indian skin."

Also Read

Subscribe to our newsletter to get updates on our latest news