Articles for festive season

AI Plus Creative Magic Is Really Powerful, Says The Sleep Company's CMO, Ripal Chopda
AI Plus Creative Magic Is Really Powerful, Says The Sleep Company's CMO, Ripal Chopda

The Sleep Company's CMO, Ripal Chopda speaks to BW marketing World exclusively, sharing insights on their Rs 80-85 crore marketing strategy, digital-first approach an campaigns aimed at enhancing customer engagement and brand value

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60% Of Our Total Marketing Spends Happen During Festive Season: Jayesh Sali, Reliance Retail
60% Of Our Total Marketing Spends Happen During Festive Season: Jayesh Sali, Reliance Retail

In an exclusive conversation with BW Marketing World, Jayesh Sali, Head of Marketing at Reliance Retail, Fashion & Lifestyle division, offers a masterclass in modern retail marketing, sharing insights on leveraging 'phygital' strategies, embracing technology and more

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