With five Lions at Cannes Lions 2024 for Leo Burnett, agency leaders Rajdeepak Das and Amitesh Rao chart a course for data-driven, collaborative creativity in the digital age
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WPP regains the title from Omnicom as Ogilvy becomes Creative Network of the Year; The Coca-Cola Company wins its first-ever Creative Brand of the Year title
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As the Cannes Lions International Festival of Creativity comes to a close, Leo Burnett leads with five wins; McCann and Ogilvy come to a close second
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On the final day of Cannes Lions 2024, Tgthr/Reckitt Benckiser secured a Silver Lion for Harpic Loocator #BeFreeToPee, while Leo Burnett India also won a Silver Lion for 'Project Farm Equal' for Lay's in the Glass: The Lions for Change category
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It's a proud moment for Pandya, to see India lead the way in making positive changes through innovative solutions on a prestigious platform
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The 'Dabba Savings Account' and 'Drops of Joy' campaigns make the cut in this category
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While the advertising and media businesses have been in constant flux, the core principles of creativity, emotional resonance and meaningful engagement remained intact at the Cannes Lions 2024, explains Joshi
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Cannes Lions is a hub for the global creative industry, where partnerships and changes are born but some things remain the same
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The award is based on a total of the agency’s shortlists and awards in the region and also for points in the idea creation role in entered work
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There is a need for not just long-term but also end-to-end thinking in creative work, according to Anushree Ghosh the Head of Digital & D2C at ITC - Foods Division India, who was also a juror at Cannes Lions
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