Winning the title of 'Media Agency of the Year' at the Abby Awards 2024, Ajay Gupte, CEO of Wavemaker credits team effort, client partnerships and AI integration for agency's stellar performance
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Leaving the marketer side to don an agency hat, Sindhuja Rai, Wavemaker’s APAC Chief reflects on what the transition means for her and what she sees as the role of media agencies in a complex marketing era in this interview with BW Marketing World
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Video content consumption also witnessed a significant increase; 194 per cent from 2023, the report further adds
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Post winning the Media Agency of the Year to bagging a total of 16 metals at Goafest 2024 Media Abby, Ajay Gupte, CEO, South Asia at Wavemaker speaks to BW Marketing World exclusively on the win, the campaigns and the use of AI
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