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WPP to oversee Amazon's media operations in APAC and EMEA while Omnicom will handle the Americas, marking a shift from IPG's Initiative
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In an $800 million deal under the newly appointed Chairman, Philip Jansen, WPP divests its 50.5 per cent stake in FGS Global to focus on tech-driven services
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He will join the Board on 16 September 2024 and succeed Roberto Quarta as Non-Executive Chair of WPP from 1 January 2025
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The Coca-Cola company will be one of the first of WPP’s clients to begin scaling the opportunities of generative 3D across its 100 markets
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Britannia leverages 5G and artificial intelligence to create new consumer experiences by reinterpreting consumer engagement using technology and data
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He succeeds Christian Juhl, who is stepping down after five years in the role
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In an interview with BW Marketing World, WPP’s Chief Creative Officer Rob Reilly reflects on AI’s impact, the emerging balance between tech & ideas shining at Cannes Lions & the holding company’s creative growth
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The studio addresses the challenges advertisers continue to face in producing brand-compliant and product-accurate content at scale
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Quick look at new hirings and promotions this week
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In an era defined by rapid technological advances and shifting market dynamics, WPP, under the leadership of CEO Mark Read, has undergone significant transformation. Now, over five years into this journey, WPP emerges as a leaner, more integrated and technologically savvy entity. In this exclusive interview with BW Businessworld’s Group Editorial Director, Noor Fathima Warsia, Mark Read delves into the intricate process of reshaping WPP, the pivotal role of AI in creative industries and the strategic manoeuvres positioning WPP to thrive amidst global uncertainties
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