Articles for Technology

61% Indians Value AI Shopping Tips While 73% Worry About Data Exposure: EY Report
61% Indians Value AI Shopping Tips While 73% Worry About Data Exposure: EY Report

The EY Future Consumer Index (FCI) also revealed that 75 per cent of Indian consumers prefer shopping online and only visit stores that offer an exceptional experience

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Content Marketing: Fusion Of Technology & Storytelling
Content Marketing: Fusion Of Technology & Storytelling

Industry leaders reveal how technology is transforming storytelling and audience engagement in modern marketing

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Authenticity: Brand Marketing's New Currency
Authenticity: Brand Marketing's New Currency

Marketers acknowledge that AI is as a potent tool to augment the unique human elements of creativity such as intuition, emotion and context understanding, writes Suvarna Goel

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The Entertainment & Tech Intersection Is A Massive Opportunity: Siddhartha Laik

Siddhartha Laik, Founder & Director, IWM Buzz, talks of the critical importance of technology in driving newer content and entertainment options that resonate with a new-age audience

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