The global expansion requires a mix of research, localisation, flexibility and patience, says Johnson
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In Kumar's role as CMO, he will expand FNP’s market presence and leadership in the gifting industry globally, driving growth, innovation and engagement in key consumer segments
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The future of marketing communications belongs to those who can weave a captivating narrative, powered by data and fueled by human ingenuity, while simultaneously embracing the SPARK of innovation
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A significant shift in the PR field is its integration with the brand’s overall marketing strategy. When PR and Marketing work hand-in-hand, the result is a cohesive and compelling brand narrative that resonates with a broader audience
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This award will help propel unique business ideas, marketing practices and strategies amongst the younger talent who look forward to making it big in this industry and unlocking the maximum opportunities for themselves
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Kotler's most notable contribution is the marketing mix, which has guided marketers in crafting strategies that cover every aspect of marketing, says Gupta
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Mukta Maheshwari, Chief Marketing Officer, P&G India; and Vice President, Fabric Care, P&G India indulges in an exclusive conversation with BW Marketing World on the strategies behind P&G’s successful marketing campaigns, integration of technology, leveraging data and much more
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The forum on 1 May 2024 honoured India’s top D2C brands at Radisson Blu Plaza, Delhi Airport
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Today, India boasts one of the largest expat communities worldwide. While its talent power is well-established, the country is creating and exporting ideas that resonate across international markets, incessantly honing its skills further and relishing incremental returns
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