Articles for Digital

Ecommerce, Quick Commerce & The Flood Of Choices
Ecommerce, Quick Commerce & The Flood Of Choices

As data consumption and broadband increased, more and more people got on to the online bandwagon with ecommerce and quick commerce, writes Niranjan Gidwani

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FNP Allocates 98% Marketing Budget To Digital This Festive Season
FNP Allocates 98% Marketing Budget To Digital This Festive Season

In an exclusive conversation with BW Marketing World, Avi Kumar, CMO, FNP reveals insights on changing consumer behaviour, marketing focus to digital platforms, data privacy measures and more

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Rise Of Creative Entrepreneurs
Rise Of Creative Entrepreneurs

Branding goes beyond messaging as new creative entrepreneurs blend art and business, delivering compelling consumer experiences

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