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Capturing the essence of India’s marketing shift, marketers tap into the new challenges and opportunities driven by technological advancements like UPI, data and the rise of younger, tech-savvy consumers
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The EY Future Consumer Index (FCI) also revealed that 75 per cent of Indian consumers prefer shopping online and only visit stores that offer an exceptional experience
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This gap creates a major opportunity for organisations to improve consumer relationships by providing more relevant and attractive messaging, she adds
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