Understanding this shift in consumer mindset, the need for conscious upgradation on a product level is vital to servicing the ever-increasing segment in the country, says Kazuyuki
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Highlighting digital dominance, 85% Indians turn to mobile shopping this festive season with clothing, beauty and gadgets leading online categories
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Whether through a sonic identity which includes a consistent ‘musical logo or personalised audio experiences, sonic branding has the potential to forge deeper connections, enhance brand loyalty, and attract new consumers, writes Rajeev Raja
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The sporting ecosystem has put unavailing efforts into what a fan really expects and enjoys. All stakeholders must endeavour to offer a seamless game experience and also invest copiously in delivering it
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