Highlighting digital dominance, 85% Indians turn to mobile shopping this festive season with clothing, beauty and gadgets leading online categories
Read MoreWhether through a sonic identity which includes a consistent ‘musical logo or personalised audio experiences, sonic branding has the potential to forge deeper connections, enhance brand loyalty, and attract new consumers, writes Rajeev Raja
Read MoreThe sporting ecosystem has put unavailing efforts into what a fan really expects and enjoys. All stakeholders must endeavour to offer a seamless game experience and also invest copiously in delivering it
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