Articles for Consumer Behaviour

91% Indians To Shop This Festive Season As Budgets Surge By 77%: Report
91% Indians To Shop This Festive Season As Budgets Surge By 77%: Report

Highlighting digital dominance, 85% Indians turn to mobile shopping this festive season with clothing, beauty and gadgets leading online categories

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Sonic Branding: The Soundtrack To Building Stronger Brand Connections
Sonic Branding: The Soundtrack To Building Stronger Brand Connections

Whether through a sonic identity which includes a consistent ‘musical logo or personalised audio experiences, sonic branding has the potential to forge deeper connections, enhance brand loyalty, and attract new consumers, writes Rajeev Raja

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Spotlighting the Blind Spot
Sports Marketing: Spotlighting The Blind Spot

The sporting ecosystem has put unavailing efforts into what a fan really expects and enjoys. All stakeholders must endeavour to offer a seamless game experience and also invest copiously in delivering it

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