Articles for Branding Gurus

Performance Marketing vs Brand Marketing: Ambi Parameswaran

Brand and marketing veteran, Ambi M. G. Parameswaran, Brand Strategist & Founder, Brand-Building.com spells out why the resurrection of traditional media is the need of the hour today

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For Ad Spends the Only Way is Up: Karthi Marshan

While Karthi Marshan, Principal, marshan.ink is bullish on India’s growing ad numbers, he believes that brands struggle to tell exhilarating stories, despite media's proliferation and the ability to experiment being relatively cheap

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Indian Ad Budgets Poised For An Upsurge: Anisha Motwani

Anisha Motwani, Founder, Storm the Norm Ventures, is optimistic about an upsurge in advertising spends and digital marketing

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Big Brands, Make Way For The Niche In 2024: Harish Bijoor

Harish Bijoor, business & brand-strategy specialist and Founder, Harish Bijoor Consults Inc talks of how niche brands will be seen challenging big brands this fiscal year

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