Mondelēz will be able to tap into the power of data, AI and gen AI to drive innovation, gather audience and market insights, improve behind-the-scenes processes, turbocharge measurement, conduct near-real-time testing
Read MoreA significant shift in the PR field is its integration with the brand’s overall marketing strategy. When PR and Marketing work hand-in-hand, the result is a cohesive and compelling brand narrative that resonates with a broader audience
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