Articles for Marketing Strategies

Mondelēz International Collaborates With Accenture & Publicis Groupe To Enhance Marketing Strategies Through AI

Mondelēz will be able to tap into the power of data, AI and gen AI to drive innovation, gather audience and market insights, improve behind-the-scenes processes, turbocharge measurement, conduct near-real-time testing

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The Evolving Role Of PR: Building Brand Trust In Unified Marketing

A significant shift in the PR field is its integration with the brand’s overall marketing strategy. When PR and Marketing work hand-in-hand, the result is a cohesive and compelling brand narrative that resonates with a broader audience

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