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Articles for Advertising

Advertising Council of India Unveils Second Edition Of AFAA New Age Leadership Program

ACI is steering this program on behalf of the Asian Federation of Advertising Associations (AFAA) in India

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Zee Leads Broadcaster Abbys
Zee Leads Broadcaster Abbys

Zee Entertainment bagged the Broadcaster of the Year title along with ten silver and six bronze metals on day 2 of Goafest 2024

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FCB India Dominates Direct & Design Abby, Leo Burnett Bags Direct Agency of the Year
FCB India Dominates Direct & Design Abby, Leo Burnett Bags Direct Specialist Agency of the Year

On day two of Goafest 2024, FCB India wins Grand Prix for 'Untangling The Politics Of Hair' campaign as well as Design Specialist Agency of the Year, while Leo Burnett secures Direct Specialist Agency of the Year

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Goafest Diary: An Oxymoronic Yet Adaptable Affair
Goafest Diary: An Oxymoronic Yet Adaptable Affair

From the lens of a first-time attendee of Goafest, happening in Mumbai, the atmosphere seemed more akin to a serious conference than a vibrant festival and definitely not the typical 'toofani' Goa experience

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Rising Incomes Are An Opportunity. Marketers Need To Adapt: Harit Nagpal, Tata Play
Rising Incomes Are An Opportunity. Marketers Need To Adapt: Harit Nagpal, Tata Play

Tata Play's CEO and Managing Director, Harit Nagpal urges embracing disruption, adapting business models and staying ahead to thrive, not just survive on Goafest 2024's opening session

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L'Catterton India's Sanjiv Mehta's Charts Path For Navigating The Age Of Adaptability
L'Catterton India's Sanjiv Mehta's Charts Path For Navigating The Age Of Adaptability

At Goafest 2024, Sanjiv Mehta, Executive Chairman of L'Catterton India outlines a roadmap, emphasising flexibility, technology integration and purpose-driven leadership to thrive in a changing world

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Wavemaker Tops Media Abby; Essence Mediacom Bags Grand Prix
Wavemaker Tops Media Abby; EssenceMediacom Bags Grand Prix

Wavemaker India also won the most metals with a total of 16, while EssenceMediacom earned the Grand Prix for their 'Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV' campaign

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Evolution Of Digital Advertising: Navigating Trends & Technologies

As we step ahead in the modern world, read how the digital revolution is shaping consumer trends in the dynamics of engagement

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Are Political Ad Campaigns Stooping A New Low?
Are Political Ad Campaigns Stooping To A New Low?

From mocking memes to personal jibes, political campaigns resort to mockery and ridicule in race for virality in the Lok Sabha elections in 2024

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IPL 2024: TV Ads During First 48 Matches Up By 15%

Similar to the previous season, egaming still holds a dominant position in the top television categories

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