The campaign has been conceptualised and created by Leo Burnett India
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The 360-degree campaign will be running for 8 weeks across Entertainment, Sports and News channels, OTT, Youth Platforms and Social Media
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The brand had roped in Virat Kohli as its brand ambassador in 2016
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The campaign has been creatively planned by Taproot Dentsu India and will be launched across media channels and platforms
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This campaign is an extension of their integrated campaign ‘You’ve Got This’
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Following the recent rollout of our ‘Right to nap’ policy and the overwhelming response it garnered, the brand wanted to convert this policy into a movement to normalise afternoon naps at work
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Through scanning special limited-edition Nestle packs, fans stand a chance to meet their favourite cricketers
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Aims to offer tips and recommendations pertaining to a wide range of Self Care practices through influencers from different walks of life
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