Articles for Brand Stories

Pandemic Causes Tectonic Shifts In Priorities Of Gen Z - Health & Fitness: Isobar-Ipsos Unveils The Booster Study To Update #MeetTheZ, Post COVID

Pandemic resets priorities for Gen Z. Driven by purpose & not by fear of uncertainty. The next generation is adapting to the new world fiercely as if they belong to this changing world

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ITC Ltd.’s Sunfeast YiPPee!’s 10th Anniversary Celebrations Make A GUINNESS WORLD RECORDS® Achievement

A true YiPPee! moment for Indian noodle lovers as 2894 people virtually come together to create the first-of-its-kind, record in the world for ‘Most photos of people eating noodles uploaded to Facebook in one hour’

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HUL Plans To Drop ‘Fair’ From ‘Fair & Lovely’

The new name is awaiting regulatory approvals, and the pack with the revised name will be available in the market in the next few months

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Bestseller Introduces All-Encompassing Safety Measures For Retail Stores With Their Campaign

All brand stores are equipped with CORONAGUARD that attacks and disables 99.9% Coronavirus (COVID-19) keeping the store environment secure and provides complete coverage in every corner and on every surface.

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Valvoline Announces strategic Partnership With SunRisers Hyderabad As A Principal Sponsor For IPL 2020

The association is part of the brand’s increased focus for its consumers through sports marketing which includes cricket to expand its market share in India.

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BARC India To Mitigate Impact Of Landing Page On TV Viewership

The existing method was based on symptomatic statistics. It is now improved upon it with a method that directly uses inferential statistics to deliver better results across all genres.

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AM/NS India (ArcelorMittal Nippon Steel) On-Boards Scarecrow M&C Saatchi For Customer Communication

The brand will be handled by the agency’s Mumbai office.

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Marico Limited Launches Its First Range Of Ayurvedic Products, Saffola Immuniveda

The COVID-19 pandemic has led to an increased awareness and interest in immunity boosting products, especially those that have the benefits of natural ingredients.

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