While such tactics can provide short-term gains, a myopic focus on discounts may unknowingly undermine a brand's long-term value proposition and erode its brand equity
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Séguéla has produced iconic work for brands like Air France, Apple, Carrefour, Citroën, Louis Vuitton and Microsoft
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Quick look at new hirings, promotions and exits this week
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The task force will develop a comprehensive regulatory framework to monitor social media advertisements, ensure compliance and penalise violators
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Quick look at new hirings and promotions this week
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This event has deeply affected us and our thoughts are with the families enduring this painful time, said IOAA's President, Pawan Bansal in a statement
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For the same year, the country exported spices worth US$ 4,102.29 million
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The fusion of influencer marketing and AI signifies the nuanced and dynamic interplay between technology and consumer engagement
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