PUMA Partners With Wattpad India

To celebrate women who challenge conventional gender roles and expectations in society, PUMA partners with Wattpad India. The companies have come together through the power of stories to celebrate women who are breaking societal barriers and questioning the norm.

The engagement, #BornToProvoke invited Wattpad India’s community of Gen Z and Millennial readers and writers, to share stories, poems and songs with an aim to challenge age-old gender norms. 

“Be it through campaigns like Propah Lady, or initiatives like Born To Provoke, PUMA has always celebrated how women continue to shatter stereotypes and break barriers. PUMA ambassadors like Mary Kom and Dutee Chand prove this every day. We congratulate all participants for sending in their entries and a special shoutout to the winners,” commented the Head – Marketing and Strategic Initiatives of PUMA India, Shreya Sachdev.  

India Country Head of Wattpad, Devashish Sharma said, “At Wattpad, we have a massive community that spends billions of minutes each month deeply engaged in reading, writing, and sharing world-changing stories. Through Born to Provoke, we wanted to encourage conversations about gender roles and empower women through the power of words, to break the glass ceiling. We are thrilled to have partnered with PUMA and support women in India and around the world.”