Articles for Latest News

Goodyear India's Former CMD Sandeep Mahajan Joins Assurance Intl As Executive Chairman

Mahajan, formerly the chairman and managing director of Goodyear India, brings over 35 years of extensive experience in driving business profitability and optimising financial outcomes across global markets

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Consumer, Retail CEOs Balance Economic Fears With AI Investment: KPMG Report

82 per cent confident about company growth; economic optimism lowest among sectors surveyed

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Is AI The New Boss? GenZ Thinks So


Gen Z is optimistic about the potential of GenAI, and their enthusiasm can be a powerful force for innovation. But businesses must step up to provide the structure and support needed to harness this potential, says Gupta

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Havas Becomes Independent Entity After Split From Vivendi

Bolloré controls about 30 per cent of Havas and will continue to serve as the company's chairman

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Account Wins: 82.5 Communications, Shreyas Media

Quick look at the new account wins this week

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Advertising In Times Of David & Goliath: A Marketer’s Musings
Advertising In Times Of David & Goliath: A Marketer’s Musings

Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, reflecting on the impact of advertising mergers, weighing the pros and cons

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Rs 4.5 Crore Penalty On Patanjali Put On Hold By Bombay HC
Rs 4.5 Crore Penalty On Patanjali Put On Hold By Bombay HC

Division Bench stays single-judge orders as trademark battle with Mangalam Organics intensifies

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BlueStone’s Ad Spend Climbs To Rs 124.23 Crore In FY24
BlueStone’s Ad Spend Climbs To Rs 124.23 Crore In FY24

The company focuses on boosting brand awareness, refining product designs and providing a personalised customer experience through its integrated online and offline omnichannel strategy

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Gaurav Kwatra Joins iD Fresh As CMO

He was previously the business head of Nestle

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Across 25 M&E Firms In India, 12% Held By Women: O Womaniya! 2024 Report

The report evaluated 169 Indian films and series across nine Indian languages released in 2023 on streaming services and in theatres, showing a widening gap in female representation between theatrical and streaming content, with streaming continuing to lead the charge

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