Author
Co- Founder, Scenic Communication
By connecting what makes you special with what your audience values, you find your place. It's not just about being different; it's about being different in a way that matters to your customers, writes Anindita Gupta
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AI plays a crucial role in crisis management by monitoring social media and news platforms in real-time, alerting PR professionals to potential crises and facilitating prompt responses, writes Anindita Gupta
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A brand narrative uses a story to connect the brand with consumers, with an emphasis on connecting the brand's values to those of the target audience
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With the help of an effective PR strategy, these hospitality brands can once again gain visibility among their stakeholders and consumers, by means of announcement campaigns or a simple consumer engagement campaign
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