Author
The author is a Professor, Trainer and Consultant in Marketing at Amity University, Uttar Pradesh (AUUP), Noida Campus, India. His areas of expertise are Consumer Behaviour, Service Marketing, International Marketing, Strategic Brand Management, Digital Innovation and Entrepreneurial Marketing
In a changing marketplace, consumers are demanding products and services that are specifically tailored to their needs, supported by convenience, quality, and relevance Companies have started testing and introducing new business models with new personalised experiences
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The new generation of Alpha customers might not be today’s target customers for marketers, but they act as today’s disruptors and influence their parents in purchasing decisions in most of the product and service categories
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Brand Storytelling is the cohesive narrative that weaves together the facts and emotions that the brand evokes
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The question arises with the given magnitude of the climate challenge, how businesses will find the right balance for corporate sustainability?
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The power of the web to promote business by marrying social media to the traditional concept of ‘Word of Mouth’ is called ‘Word of Mouse’
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Most consumer companies recognize that the core problem lies in the supply chain. That is why omnichannel has become such an important buzzword in the industry
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